Editorial Layouts
Magazine spreads and editorial design for B.A.T. Trims
Overview
The project involved designing structured magazine-style spreads, product catalogues, promotional flyers, and campaign-based editorial materials that communicate technical product information in a visually engaging and commercially clear format. Work included collaboration and design contributions for campaigns and materials associated with Beaumont Tiles and National Tiles.
The Challenge
The main challenge was translating highly technical product specifications into clean, digestible editorial layouts without overwhelming the reader. Maintaining brand consistency across multiple print formats while ensuring strong typographic hierarchy and visual balance was critical. Deadlines were often tight due to seasonal promotions and trade events.
The Solution
Developed a modular layout system with consistent grid structures and typographic hierarchy to streamline production and maintain visual cohesion. Balanced product imagery, technical specifications, and promotional messaging through structured spacing and clear information flow. Implemented consistent colour usage aligned with brand guidelines and prepared print-ready files to meet production standards.
Services
