Product Packaging
Premium packaging design for a premium tea brand
Overview
A complete packaging suite designed for The Mountain Tea's new line of organic herbal teas. The project included designing primary packaging (tea boxes), secondary packaging (sleeves and cartons), and point-of-sale materials that reflected the brand's commitment to natural, sustainable ingredients.
The Challenge
Creating packaging that stood out in a saturated market while communicating the brand's commitment to natural, sustainable ingredients. The design needed to work across multiple product sizes and formats while maintaining visual cohesion.
The Solution
I developed a clean, nature-inspired design system using soft botanical illustrations, a restrained color palette of warm neutrals, and premium tactile finishes. Recycled substrates and soy-based inks ensured the packaging aligned with the brand's sustainability values.
Services
