Brand Identity
Complete brand identity for a premium tea brand
Overview
A comprehensive brand identity designed for The Mountain Tea, a premium australian tea brand. The project encompassed everything from logo design and typography selection to creating a full suite of brand collateral including business cards, letterheads, and brand guidelines.
The Challenge
The client needed a brand identity that conveyed luxury and sophistication while remaining approachable and warm. The challenge was to create a cohesive visual system that would work seamlessly across both print and digital touchpoints.
The Solution
I developed a refined visual language rooted in warm earth tones and elegant serif typography, paired with clean geometric forms. The logo featured a stylized mountain motif that evoked the brand's connection to nature and quality. A comprehensive set of brand guidelines ensured consistency across all applications, while the collateral design reinforced the brand's premium positioning.
Services
